New Jersey has one of the strongest consumer laws in the country and it is known as the Consumer Fraud Act. It applies to both the sale and attempted sale of goods and services. It is liberally construed to effectuate the remedial purpose of the statute.
It applies to the sale of real estate and financial products, such as life insurance. There are a host of associated regulations that were created to enforce the act: automotive repair, automotive advertising, general advertising, sale of used cars, labeling of foods, the leasing of cars, home improvements, and even the sale of furniture.
The act requires the tripling of any damages and requires the court to award attorney fees.