Match.com has been sued for faking profiles of its members and having false profiles.
The plaintiff is a former model whose photos has been used on over 200 profiles, with no authorization from her.
Presumably, the damages are based on the theory that match.com has lured people to their site and charged them money wthi the false representation as to he numbers that are on the site.
Other lawsuits, similarly filed have been dismissed.
Remember that these are only allegations and they have to prove the case. I am certain that they will deny the allegations and allege that the suit is with no merit and frivilous.